Illusione cigars created by Dion Giolito set out to re-think the modern standard of cigar culture in the market today. Dion’s approach was “do the opposite from everyone else in the industry.” One subtle way was by putting the size descriptive front and center on the band, normally where the brand name would go. Another was a concept in blending a cigar that is “full in flavor,” but medium in strength was relatively non-existent when illusione was introduced into the market. Since 2005, illusione has garnered every award and accolade imaginable in the industry world-wide, and is looked to as a leader in the “new generation” of artfully handmade cigars.
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